Romy Strasser

The exhibition “weg” (German for both “away” and “path”) at Helmhaus Zurich presented eleven artistic perspectives on the themes of change, movement and migration. For the campaign, we used creative coding to gradually decompose the word ‘weg’ into an abstract form. The intermediate states oscillate between typography and visualisation, clarity and dissolution, between orientation and alienation. The resulting visual shapes evoke contour lines, infographics and the cartography of paths and trails. The visual was used for posters, invitation cards, a catalogue and a trailer.